THE CORRELATION BETWEEN THE THEORY AND THE PRACTICE IN WRITING BUSINESS LETTERS AT THE MANAGEMENT DEPARTMENT OF THE FACULTY OF ECONOMICS, UTP PALEMBANG

Roni, Rusman THE CORRELATION BETWEEN THE THEORY AND THE PRACTICE IN WRITING BUSINESS LETTERS AT THE MANAGEMENT DEPARTMENT OF THE FACULTY OF ECONOMICS, UTP PALEMBANG. In: The 1st Sriwijaya University Learning and Education International Conference (SULE-IC) 2014, 16-18 May 2014, Palembang.

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    Abstract

    The purpose of this study was to measure the students’ ability in writing business letters at the management Department, Faculty of Economics, UTP Palembang and the correlation between the direct and indirect persuasive business letter-writing. Writing English business letters is an important skill for managers. Acquiring this skill, however, requires a great effort. Learners whose native language is not. English ae often confronted with the problems of writing on sorts of sentences and other factors in persuasive business letters. In an attempt to gain insights into Management students’ proficiency in writing business, the study investigated the students’ ability in writing business letters. Two research questions were put forward to direct the investigation: (1) How well do students write effective persuasive business letters? (2) Is there a correlation between the theory of letter—writing and the business-letter writing skill? This study was descriptive in the sense that it aimed t describing students’ knowledge of letter—writing and the letter—writing skill of Management students in persuasive business letters. The two kinds of data were correlated by using the Spearman Rank Order Formula. The subjects of this study were 45 sample students selected from the Management students who attended Business English II at Faculty of Economics, Tridinanti University Palembang. The data consist of 45 persuasive business letters obtained from an essay test and the rest on objective test. Each of the two tests was given to the UTP raters and they were asked to rate the letters by using a primary trait scoring scale. The results of essay test indicated that the subjects who obtained scores 4 were 6.66% and those who got scores 3 were 9.20% and 46.66% of the subjects got scores 2 or the Passing grades. Therefore, the percentage of the subjects who got above the cut off was 72.66%. Next, the results of the objective test showed that the subjects who got 4 were 13.33% and those obtaining 3s were 24.44%, and 42.22% of the subjects got 2 which were exactly at the cut off. Consequently, the percentage of the subjects obtaining scores above the cut off was 79.33%. The overall results showed that the subjects had lower scores on subjective test than on objective test. In response to the second research question, there was a positive correlation between the students’ theory or knowledge of letter— writing and the business letter—writing skill , In other words, it seems the ma8tery of the subjects on the knowledge of letter—writing was highly correlated with their ability in writing persuasive . Keywords : Letter-Writing, Persuasive Business Letter-Writing, Management.

    Item Type: Conference or Workshop Item (Paper)
    Subjects: L Education > L Education (General)
    Divisions: Faculty of Teacher Training and Science Education > Department of Language and Arts Education
    Depositing User: Dr, M.A. Hartono Hartono
    Date Deposited: 14 Sep 2016 07:45
    Last Modified: 14 Sep 2016 07:45
    URI: http://eprints.unsri.ac.id/id/eprint/6787

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