Analisis Sikap Konsumen Terhadap Motor Matik di kota Palembang

Nazaruddin, H. A. and Fitrianto, Eko Analisis Sikap Konsumen Terhadap Motor Matik di kota Palembang. Jurnal Manajemen dan Bisnis Sriwijaya, 12 (2). pp. 99-110. ISSN 1412-4521

[img]
Preview
PDF (Publikasi ilmiah) - Published Version
Download (356Kb) | Preview

    Abstract

    This study attempts to examine how consumer attitudes toward automatic motorcycle. In conducting the study, researchers used a descriptive conclusive research in a single cross-sectional shape. Conclusive research is used to test specific hypotheses and test the connection. The sample used is the general public who were in the city of Palembang as many as 100 respondents using convenience sampling method. The analysis used in this study is the analysis of the theory of Fishbein-Ajzen attitude. In this analysis will be seen how the trend of consumer attitudes are positive or negative affect marketing mix variables automatic motorcycle. Results of the study showed consumer attitudes toward automatic motor generally neutral (7 variables) and positive in 3 variables, namely: Motor matic easy to use (3453), Motor matic comfortable ride (3384) and Motor matic cool design (3076)

    Item Type: Article
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HB Economic Theory
    Divisions: Faculty of Economics > Department of Management
    Depositing User: Eko Fitrianto
    Date Deposited: 31 Jan 2016 12:00
    Last Modified: 31 Jan 2016 12:00
    URI: http://eprints.unsri.ac.id/id/eprint/6094

    Actions (login required)

    View Item