Cross-Selling’s Product Determination in the Context of Analytical CRM Based on Association Rules

Budiardjo, Eko K. and Tama, Bayu Adhi (2009) Cross-Selling’s Product Determination in the Context of Analytical CRM Based on Association Rules. In: International Conference on Rural Information and Communication Technology 2009, 17-18 Juni 2009, Bandung.

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    Abstract

    Cross-selling’s product determination achieves through out an analysis of purchasing data by using business intelligence tools such as data mining. Data mining is part of Analytical CRM used to discover data pattern, while market basket analysis method with association rules technique are a data mining task used to discover the candidate of crossselling’s product combinations, based on frequent products in purchasing data.

    Item Type: Conference or Workshop Item (Paper)
    Uncontrolled Keywords: Cross-Selling, Customer Relationship Management (CRM), Association Rules.
    Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
    Divisions: Faculty of Computer Science > Department of Information System
    Depositing User: Bayu Adhi Tama
    Date Deposited: 23 Feb 2012 01:12
    Last Modified: 23 Feb 2012 01:21
    URI: http://eprints.unsri.ac.id/id/eprint/509

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