PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OUTLET NYENYES PALEMBANG

Nofiawaty, Novi and Yuliandi, Beli (2013) PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OUTLET NYENYES PALEMBANG. Jurnal Manajemen dan Bisnis Sriwijaya, 12 (1). pp. 46-55. ISSN 1412-4521

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    Abstract

    The research is conducted to identify how much influence the general interior, store layout, and interior display affect the decision to buy by consumers of Nyenyes Palembang Outlet. The Data are analyzed by the application of multiple linear regression test, that is, t test and f test. SPSS version 12.00 for Windows is used to compute the test. The respondents consist of 52 customers of the outlet. The F test and t test show that the store atmosphere variable, that is, general interior (X1), Store layout (X2), and Interior design (X3) indicate a significant influence on the decision to buy by Nyenyes Palembang Outlet consumers. The linear regression computation result in Y=(a)3.039 + 0.225(X1) + 0.046( X2) + 0.077X3 indicating that the most dominant factor is genera interior

    Item Type: Article
    Uncontrolled Keywords: Decision to buy, consumers, outlet, general interior, story layout, interior display
    Subjects: H Social Sciences > HC Economic History and Conditions
    H Social Sciences > HJ Public Finance
    Divisions: Faculty of Economics > Department of Management
    Depositing User: N nofiawaty nofi
    Date Deposited: 12 Mar 2014 09:35
    Last Modified: 12 Mar 2014 09:35
    URI: http://eprints.unsri.ac.id/id/eprint/3549

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