Taqwa, Ridhah (2011) KAPITALISME DAN GAYA HIDUP KOMSUMEN DI PERKOTAAN. WACANA INDONESIA Jurnal Mahasiswa dan Alumni Pascasarjana se-Indonesia , 3 (3). pp. 93-104. ISSN 1858-0358

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    Capitatism has such a way as shape consumer behavior, particularly the urban lifestyle community. In this postmodern era of market, mechanisms tend to manipulative; to say something is necessary or essential to satisfy human needs depending on the linguistic market, in spite of being in an artificial sense. This means that it is constructed by the market demand, although only as an accessory or other forms of ill/aging lifestyle came to be called modern or following the times. The capitalist market also deter/nines the choice of where goods consumption must befound in the modern market. This is represented in a shopping center or mall, supermarket or department store, rather than in a small shop, let domestic market which has been positioned be as a traditional market. Choosing a type of market is often viewed as well as representations of social class. For Ritzer, there are four things that make the new mall as a means of rational consumption that is efficient, calculability, predictability and non-human use of technology. Kata Kunci: Kapitalisme, komsumsi bam, mall, gaya hidup, konsumen, komoditi

    Item Type: Article
    Subjects: H Social Sciences > HM Sociology
    Divisions: Faculty of Social and Political Sciences > Department of Sociology
    Depositing User: Taqwa Ridho
    Date Deposited: 27 Jan 2014 15:58
    Last Modified: 27 Jan 2014 15:58
    URI: http://eprints.unsri.ac.id/id/eprint/3389

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