ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA

Suhartini Karim, Suhartini and Asmalia Rosa, Aslamia (2012) ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA. Jurnal Ilmiah Manajemen Bisnis dan Terapan, IX (2). pp. 113-126. ISSN 0216-6836

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    Abstract

    This research was held to reveal whether impulsive buying at carrefour and yhpermart in Palembang are different or not, and whether are any different influence to impulsive buying by among variables merchandise, price, promotion and retail atmosphere. the research was conducted in Carrefour in Palembang Square and Hypermart in Palembang Square Extension, where both these modern retails are located on two adjacent buildings. the calculation result indicate that discriminant impulsive buying in both the retail is not different. also merchandise, pricing, promotions and atmosphere influence impulsif buying in both the retail is not different.

    Item Type: Article
    Uncontrolled Keywords: Discriminan analysis, impulse buying price, merchandise
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    Divisions: Faculty of Economics > Department of Management
    Depositing User: Muchtar Indana
    Date Deposited: 13 Dec 2013 10:09
    Last Modified: 13 Dec 2013 10:09
    URI: http://eprints.unsri.ac.id/id/eprint/3207

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