Analisis Pemasaran Buah Duku di Kabupaten Ogan Komering Ilir (Oki) Sumatera Selatan

Rufaidah, Erlina and Zahri, Imron and Sriati, Sriati and Rizal, Syamsul (2008) Analisis Pemasaran Buah Duku di Kabupaten Ogan Komering Ilir (Oki) Sumatera Selatan. JURNAL AGRIBISNIS DAN INDUSTRI PERTANIAN, 7 (1). pp. 24-40. ISSN 1412-8888

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      Abstract

      In 2006, duku plantation in were largely found in Ogan Komering Ilir Regency. This regency is one of the famaus fruit production centers since years ago. Duku fruit of this region is also popular, marketed not only locally but also nationally. Duku marketing has six marketing chain. Duku fruits from farm gate farmer have six line marketing. Each institution on the trader average marketing enough efficient that’s collection 83,09% big trader 74,06% and export trader 79,34% that all from step ,\marketing institution >100% that’s mean efficient profit average farmer will get between Rp. 2725/kg until Rp.5391.67. collector trader Rp. 1183,33, big trader Rp. 4593,75. export trader Rp.4125 and to regional trader Rp. 2593,75. Marketing marjin that happen in farmer and farmer an the entry stock Rp.1500 and Rp. 2500 in collectior trader Rp.3000, big trader Rp.4000 and export trader Rp. 5000. That’s mean marketing average marjin in various step marketing institution is Rp.3200. farmers share that receive in various step marketing institution is for farmer 62,5%, farmer and the entry stock 50%. Collector trader 57,14% big trader 60% and export trader 50% regional trader 66,67%. That’s mean farmers share the most big receive on step institution big trader and smallest is farmer.

      Item Type: Article
      Uncontrolled Keywords: Guku, line marketing, trade, marketing institution, marketing margin and collector trade
      Subjects: S Agriculture > S Agriculture (General)
      Divisions: Faculty of Agriculture > Department of Agribusiness
      Depositing User: Nukmal Hakim
      Date Deposited: 23 Nov 2013 22:49
      Last Modified: 23 Nov 2013 22:49
      URI: http://eprints.unsri.ac.id/id/eprint/3007

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