“The Use of Advertisements in Teaching English to Secondary School Learners"

Hambali, Muslih (2010) “The Use of Advertisements in Teaching English to Secondary School Learners". In: The Cambodian Confrence For English Languange Teachers, Phnom Penh.

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      This paper aims at discussing how printed advertisements can be used in English Language Teaching (ELT) especially for secondary school learners whose background of English basic grammar has been taught. The printed advertisements are usually in the form of incomplete extract information containing word(s), phrases, derivations and even symbols, and rarely are they found in the form of complete sentences. However, though advertisements do not have good sentence structures, they contain data which convey meaning. The major benefit of adopting advertisements in ELT is to train students to improve their skills speaking and writing integratedly by transferring extract information to non extract one. In the implementation of the use of advertisements, what the teacher should do is to give a model to the learners how to transfer the data in the advertisements into a good and complete non extract information, present the product to the class orally, and write it in the form of paragraph writing

      Item Type: Conference or Workshop Item (Paper)
      Uncontrolled Keywords: printed advertisement, ELT, extract information, non-extract information
      Subjects: P Language and Literature > PE English
      Divisions: Faculty of Teacher Training and Science Education > Department of Language and Arts Education > English Language Education
      Depositing User: Rudi Kule
      Date Deposited: 02 Oct 2013 19:59
      Last Modified: 02 Oct 2013 19:59
      URI: http://eprints.unsri.ac.id/id/eprint/2766

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