Analisis Pengaruh Segmentasi Psikografis Terhadap Keputusan Konsumen Memilih Tropical Garden Spa. Palembang

Hj. Nofiawaty, S.E, M.M, Novi and Yulita Septiana Bari, YS Analisis Pengaruh Segmentasi Psikografis Terhadap Keputusan Konsumen Memilih Tropical Garden Spa. Palembang. Analisis Pengaruh Segmentasi Psikografis Terhadap Keputusan Konsumen Memilih Tropical Garden Spa. Palembang. (Submitted)

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Abstract

ABSTRACT This study aims to find out the influence of psychographic segmentation on customers decisions in choosing Tropical Garden Spa Palembang and the most dominant factor influencing custumers decision in choosing it. The result of this study indicate that activity, interest and opinion simulteneusly have significant influence on consumers decision in choosing Palembang Tropical Garden Spa. Based on F test result of 0.00 < 0.05 activity, interest, and opinion influence 58.60 on consumers decision (Y), while the remining 41.4% was influenced by other uninvestigated factors. The most dominant factor influencing consumer decision in choose Palembang Tropical Garden Spa was activity which has the effect of 0.450 (45%) To increase the number of consumer of Palembang Tropical Garden Spa and to learn its female consumers behaviour, it is suggested to Palembang Tropical Garden Spa to improve and conduct periodical evolution mainly on the aspect of interest so that its can be revealed. In consequence, Palembang Tropical Garden Spa can do or create products and services required by its costumers. Keywords : Psycographic Segmentation, Activity, Interest, Opinion and Consumer Decision

Item Type: Article
Uncontrolled Keywords: Keywords : Psycographic Segmentation, Activity, Interest, Opinion and Consumer Decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Department of Management
Depositing User: N nofiawaty nofi
Date Deposited: 01 May 2013 14:36
Last Modified: 01 May 2013 14:36
URI: http://eprints.unsri.ac.id/id/eprint/1995

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