Perilaku Petani dalam Pemasaran Hasil Kakao dan Hubungannya dengan Pendapatan (Kasus Desa Bandar Silou, Kabupaten Simalungun, Sumatera Utara)

Sriati, Sriati and Hakim, Nukmal and Hutasoit, Irene (2007) Perilaku Petani dalam Pemasaran Hasil Kakao dan Hubungannya dengan Pendapatan (Kasus Desa Bandar Silou, Kabupaten Simalungun, Sumatera Utara). Jurnal KPM (Komunikasi dan Pengembangan Masyarakat), XXII (2). pp. 145-151. ISSN 1829-5053

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    Abstract

    The objectives of this research was to analyze farmer's behaviours on cocoa marketing at Bandar Silou village Bandar Masilam, Simalungun, North Sumatera; to analyze factors affecting farmer's decision on cocoa marketing, and to describe and analyze farmer income in relation to auction market and non auction market sales. Research was conducted in Bandar Silou Village Bandar Masilam Sub District Simalungun residence, and data were collected by survey method from September 2006 to October 2006. Sample was taken by using disproportionate stratified random sampling to cacao farmers in Bandar Silou Village Bandar Masilam as population. Collecting data consisted of primary and secondary data. Data was analysed by scoring, tabulation, and Statistical Test (t-taes and Chi Square Test). The rersult shows that farmer behavior (consisting of knowledge abd perception) about auction market was defferent among farmers who sold their cocoa to auction market (Strata I) and farmers who sold their cocoa to broker (non auction market = Strata II). Farmers on Strata I had a high score and farmers on Strata II had a medium score. Fermers decision in marketing of cocoa product was affected by external factors, i.e. price, transportation, and production. The farmers on Strata I (selling to auction market) have received more income than farmers on Strata II (selling to non auction market). The farmers income on Strata I was Rp 15,617,959.72 per hectare per year, while the farmers on Strata II was Rp 943,818.18 per hectare per year and the difference of the income was Rp 14,674,141.54 per hectare per year.

    Item Type: Article
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Faculty of Agriculture > Department of Agricultural Socioeconomics
    Depositing User: Nukmal Hakim
    Date Deposited: 13 Sep 2012 14:41
    Last Modified: 13 Sep 2012 14:41
    URI: http://eprints.unsri.ac.id/id/eprint/1238

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