Implementasi Teknik Data Mining di Dalam Konsep Customer Relationship Management

Tama, Bayu Adhi (2009) Implementasi Teknik Data Mining di Dalam Konsep Customer Relationship Management. In: Konferensi Nasional Sistem dan Informatika 2009, 14 November 2009, STIKOM Bali.

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    Abstract

    Nowadays, data mining plays important role in an enterprise. It is used to discover knowledge from data. Customer Relationship Management (CRM) also has become emerging concept in the last years. CRM is an enterprise management strategy which centers on customers. Unfortunately, customers are usually data rich but information poor. This paper will review data mining technique which could be applied to represent knowledge value through customer data. Here data mining functions such cross-selling based on association rule is reviewed. This article facilitates knowledge regarding application of data mining technique in CRM.

    Item Type: Conference or Workshop Item (Paper)
    Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
    Divisions: Faculty of Computer Science > Department of Information System
    Depositing User: Bayu Adhi Tama
    Date Deposited: 23 Jun 2012 02:02
    Last Modified: 23 Jun 2012 02:02
    URI: http://eprints.unsri.ac.id/id/eprint/1004

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